What is the average cost of ABA (applied behavior analysis) therapy?

The average cost of ABA (applied behavior analysis) therapy depends mostly on how many hours a week your child gets and who delivers them. Providers bill in 15-minute units, with a lower rate for a Registered Behavior Technician and a higher one for the Board Certified Behavior Analyst. As one public benchmark, TRICARE’s 2026 maximum in Utah is $19.32 per 15 minutes of technician time, about $77 an hour, and $36.84 per 15 minutes of BCBA time, about $147 an hour. At those rates, 10 hours a week of technician time comes to roughly $770 a week before BCBA hours.

Other insurers and private-pay rates differ, and with coverage your cost is your deductible, copays or coinsurance. We check your benefits for free and tell you your expected share before anything is scheduled.